3. What kind of media institution might distribute your media product and why?
I went with IPC (Time Inc UK) because I think introducing a new genre to their range of products will be good establishment as it will attract most of their target audience. It is also a big advantage for my magazine as they already have an audience where my product can be dominated by, making it a lot easy to launch my product. They have also included lots of indie artists from their other magazines which is another great advantage.
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